I worked with Pop-Tarts for several years producing creative for campaigns, social, print, brand architecture, experiential, event spaces, merchandise, and many more pieces of creative. From all this work there are two pieces that stand out. One was my work to rethink the overall visual expression of Pop-Tarts as a brand, and then to solidify that into new brand and style guidelines that are now used across all Pop-Tarts creative. The other was my packaging design work on the actual Pop-Tarts box, which are still featured in stores today.